Privacy Policy

PRIVACY POLICY – PERSONAL DATA & TRANSACTION SECURITY

1. Introduction
   ADVANTECH AE (hereinafter “the Company”, “we”, “us”) recognizes the importance of protecting personal data and respecting the privacy of visitors and customers of the website advanbuy.com. This Privacy Policy explains how personal data is collected, used, and protected in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (GDPR) and Greek Law 4624/2019.
2. Data Controller
   The Data Controller responsible for processing your personal data is ADVANTECH AE.
   For any privacy-related inquiries, you may contact us at: buy@advanbuy.com
3. Personal Data We Collect
   When you visit or use our website, we may collect the following categories of personal data:

• Identification Data: Name, surname
• Contact Data: Address, email address, telephone number
• Transaction Data: Order details, payment method information
• Technical Data: IP address, browser type, device information, referring URLs
• Usage Data: Pages visited, actions on the website

Some of this data may be collected automatically through cookies and similar technologies.

4. Purpose and Legal Basis of Processing
   We process your personal data for the following purposes:

• Order processing and contract execution (Article 6(1)(b) GDPR)
• Customer support and communication (Article 6(1)(b) GDPR)
• Compliance with legal obligations (Article 6(1)(c) GDPR)
• Improvement of services and website performance (Article 6(1)(f) GDPR – legitimate interest)
• Marketing, advertising, and analytics (Article 6(1)(a) GDPR – consent)

5. Use of Cookies and Similar Technologies
   Our website uses cookies to ensure proper functionality and enhance user experience.

Cookies are categorized as follows:

• Necessary cookies: Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
• Functional cookies: Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
• Analytics cookies: Help us understand website usage. Are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
• Advertising cookies: Used for marketing and remarketing purposes

Non-essential cookies (analytics and advertising) are used only with your prior consent, which you can provide or withdraw at any time through our cookie banner.

You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

6. Third-Party Services & Google Advertising
   We use third-party services provided by Google, including:

• Google Ads
• Google Merchant Center
• Google Analytics

These services use cookies and similar technologies to:

• Display personalized advertisements (remarketing)
• Measure advertising performance (conversion tracking)
• Analyze user behavior and improve services

Information collected may include IP address, device identifiers, and browsing behavior.

Users can manage their advertising preferences via Google Ads Settings and opt out of personalized advertising.

7. Data Sharing
   We may share personal data with:

• Delivery partners (courier companies)
• Payment service providers and financial institutions
• IT and hosting service providers
• Advertising and analytics partners (e.g., Google)

All third parties process data only as necessary for the provision of services and in accordance with applicable data protection laws.

We do not sell or unlawfully disclose your personal data to third parties.

8. International Data Transfers
   Personal data may be transferred outside the European Economic Area (EEA), including to countries such as the United States, particularly when using services provided by third parties like Google.

Such transfers are carried out with appropriate safeguards in accordance with GDPR (e.g., Standard Contractual Clauses).

9. Data Retention
   We retain personal data only for as long as necessary:

• For the duration of the contractual relationship
• As required by tax and accounting obligations
• Until withdrawal of consent (where applicable)

After this period, data is securely deleted or anonymized.

10. Data Security
    We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

This includes the use of SSL (Secure Socket Layer) encryption for secure data transmission.

11. Your Rights
    Under GDPR, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

You may exercise your rights by contacting us at buy@advanbuy.com.

You also have the right to lodge a complaint with the competent supervisory authority.

12. Marketing Communications
    We may use your contact details to send you information about similar products or services, in accordance with applicable law.

You may opt out at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

13. External Links
    Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
14. Intellectual Property
    All content on the website (texts, images, trademarks, logos) is the intellectual property of the Company or respective rights holders and is protected by applicable laws.
15. Applicable Law & Jurisdiction
    This policy is governed by Greek law. Any disputes shall fall under the jurisdiction of the courts of Athens.
16. Changes to This Policy
    We reserve the right to update this Privacy Policy at any time. Changes will be published on this page.

Last updated: [18-03-2026]